A few days ago Daniel from Waze sent me an email to let me know that Waze is bringing back their Treasure Chests in a Valentine’s Day themed promotion. This promotion is pretty cool, let’s say you are driving along and you open up a treasure chest, it might be filled with tickets to the movies for 2 or a heart shaped box of chocolates. How cool is that? The themed goodies are also going to look like cupids arrows and love balloons.
If you are unfamiliar with the Waze app for the iPhone, I strongly recommend you check them out. I have reviewed this app twice on my blog and talked about it extensively on my podcast, The Cotton Club. If you missed those posts you can find them here and here…
Here’s a press release from the company about this new promotion:
Palo Alto, Calif. — February 8, 2009 — Waze, the first free provider of driver-generated maps and real-time road information geared towards everyday driving, today announced a Valentine’s Day treasure hunt to help save the day for techies who might have forgotten to consider their sweethearts this February 14th.
Waze’s ‘Valentine’s Treasure Hunt’ will feature ‘road goodies’ as well as virtual treasure chests that, when driven over, have the potential to reward users with a real-world prizes – Valentine’s ‘movie night for two’ gift cards or heart-shaped boxes of chocolate. From February 8 to February 14, 2010, users in the US and Canada, should start looking for treasure chests along their daily commute for their chance to win. More details can be found on the waze blog.
Waze’s holiday-themed ‘road goodies’ – small icons worth bonus points – will be implemented on the map, internationally. The Valentine’s ‘road goodies’ include a cupid’s arrow, worth 15 points, as well as heart-shaped love balloons, worth 10 points, scattered all over the map. Users can use these road goodies to increase their point totals, in prep for waze’s next version which will include a scoreboard, allowing users to check out where they stand among their local driving communities.
I am hoping to have a representative on my podcast from Waze in the very near future so stay tuned for that. Also, Daniel sent along some screengrabs that I thought I would share: