One of the popular services we offer our clients at Pleth is SEO, or search engine optimization. I know that lately I have made profound statements saying things like SEO has taken a backseat to social saturation, etc., but honestly SEO is still something that your company should take a look at and track pretty closely. One of the worst things that can happen for your online presence is for your search engine rankings to deteriorate, especially after all of the time and effort you have put into your rankings.
As I mentioned earlier, my partners and I manage SEO for our clients, and it’s something that keeps evolving over time. For example, things that we used to do a year or two ago to help our clients outrank their competition have changed dramatically in only a short period of time. But, for the most part there are things that remain constant also, these elements are somewhat easy to track. If you are a do it yourself SEO person, I have one set of tools that I recommend, and that’s it. These tools are provided by ShoeMoney. Here are a few of the high points included with the tools if you are interested:
Analyze Your Backlinks – More links equal higher search engine rankings! It’s that simple. The Backlink Analyzer tool allows you to see first-hand where your competitors are gaining links from and the exact anchor text being used in the links. Now you can use their same tactics! With this tool, you can also find out how people are linking to you and increase your rankings by contacting those sites that have misspelled your link.
Buy Valuable Backlinked Domains – Want to give your domain a boost in the search engine rankings? At the ShoeMoney Tools Domain Marketplace, you can find thousands of currently unregistered sites – each one with a valuable amount of powerful links pointing to them (including .edu, .gov., .mil, and .org). Purchase and redirect 5 to 6 of these domains to a site you already have in a particular niche for a ranking boost.
Find Backlinks – Want to see if a site is worth pursuing? Want to find some quality places to purchase links? Want to view your competitor’s backlinks? With the Backlinks Finder tool, simply type in a keyword for any niche. You will then be able to view the top 10 Google results for that keyword as well as each site’s backlinks along with corresponding PR and Alexa data.
Find Out Your Keyword Density – See how your competitors are using keywords and compare it to your current strategy. The Keyword Density tool allows you to compare one keyword and one domain against the top 10 Google competitors. The tool analyzes the keyword density of on-page text and also whether or not the keyword is in the title tag, meta tags and even heading tags. Improve your keyword strategy today.
Find Most Linked to Pages – Analyze any domain to see which pages are the strongest, or the ones with the most "link juice" from incoming links. With this tool, you can view the top 10 most linked to pages for a specified domain. Now you can see what sort of content is working for your site and others when it comes to gaining links.
Optimize Your Text – Ever wondered if your website copy was keyword rich? Most well ranking pages have at least 11 to 20 repetitions of a keyword. With the Text Optimizer tool, simply paste copy into the text box. Then input the keyword for which you would like to optimize the text. Within seconds, the tool analyzes any page or article text for that particular keyword’s density. Optimize your text today!
Find Your Outgoing Links – Before approaching a website about a potential link exchange or purchasing a link on the site, it’s good to see what other sites they have already linked to. With the Outgoing Links tool, enter a specific domain and you will instantly see all the websites this domain is linking to.
Track Your Keywords – Enter the domain that you would like to track keyword rankings for. After you have entered the domain you would like to track, enter the keywords you would like to track for that domain. The system will then determine what URLs rank for those keywords.
ShoeMoney Internet Marketing Tools