Here is a good Link to Organic SEO vs. PPC? | I ran across on WebProNews. The story is well written and talks to a couple of “experts” in the field of SEO and PPC about their opinion as to which is better. Be sure to watch the video embedded in the story for their perspectives. In my opinion, all traffic is good! It’s nice to have Organic position because it’s basically free, but it’s also good to capitalize on PPC because it has been proven to increase traffic.