Google Analytics is a free web analytics application that is quickly becoming one of the most widely used web analytics tools around. A common misconception that many people have is that GA can only be used to track Google AdWords. That’s simply not true. GA can be used to track any online marketing activity. And not only will Google Analytics track online marketing, it will also identify the conversion events that your online marketing creates.
I ran across a good article on Vitamin about using Google Analytics to track your Online Advertising (keywords, banner ads, ppc’s, etc.) GA is the analytics software that we use and recommend to our clients as well, I can’t say that I use it to it’s potential though, I pretty much just look at traffic information and search terms. I am able to get the information I need out of the reports in just a few seconds which is very nice. I also like having the ability to have a weekly report automatically generated and emailed to me, pretty handy info. If I were doing adwords or online advertising I would definitely be spending more time in GA than I do now, it’s a must have if you are into Online Advertising. Here is a Link to Vitamin Features » Measure Online Advertising with Google Analytics