A few weeks ago my good friend Arlton Lowry and I were talking about a few startups that we had ran across lately and he started telling me about this subscription based website called Manpacks that was geared toward a male audience exclusively and would basically allow them to go online and order new underwear, t-shirts, razors, and socks that would be shipped to their doors every 3 months. I immediately remembered that my mom used to always tell me to wear clean underwear when I would head out on business trips, etc. At first I didn’t take Arlton seriously and I had to go to the website to see this for myself.
Talk about pure brilliance. Their website is clean and easy to navigate, men can setup an account and configure exactly what they want in their manpack and have it shipped to their front door. Genius. I also love the way the guys promote the idea,
We created manpacks to give men (and the people who love them) more time to build empires, climb mountains, slay dragons… to achieve the goals they aspire to.
The more I thought about this idea, the more I got to thinking, how old are the boxers I have on right now? I immediately sent a link out to about a dozen or so of my guy friends and got a ton of positive responses from each and every one of them. Today I posted on my Facebook a message to all of my followers regarding Manpacks and the feedback there was overwhelmingly positive as well.
I did a little research on Manpacks and discovered that the startup consisted of two guys, Andrew and Ken. I immediately sent Ken an email since he is sort of the community manager / promotional guy for the company and asked him if he would be interested in coming on The Cotton Club to discuss their startup and tell us a little bit more about their service. I hope to hear back from him soon so we can get them on the show to promote the idea in time for the upcoming Christmas holiday.
Manpacks has everything I look for in a startup, a unique product that people need and can relate to, and a simplified process for ordering. From a business perspective they also have a unique recurring income model w/ their subscription based service. I can’t help but believe that this is a company that will be around for years to come.