A lot of times when my partners and I are speaking with a new client about a project they will always list “Good Search Engine Placement” at the top of their priority list. This has been the case for as long as I can remember, and for good reason. If a website doesn’t pull up well in the search engines it means that the website owner is going to have to spend that much more money on targeted PPC campaigns just to drive enough traffic to their website for them to break even. With me so far? I did a post last month citing an article found on Yahoo discussing how people spend their time online, I only see this trend improving…
In last month’s blog post I mentioned that since social networking sites like MySpace, Facebook, and Twitter have caught on in popularity there has been a sharp trend in how people spend their time on the internet. There have been a lot of studies performed, but for me the biggest indicator is my log files and traffic analytics. People aren’t using Google to find my content as much as they are Twitter and Facebook. Now, I am going to say for the record that by no means am I implying that website owners should abandon or neglect their SEO practices, I am just saying that there should probably be a lot more emphasis put on social media saturation.
By Social Media Saturation, my own terminology for promoting content inside social networks, I am talking about putting your content onto the social networks like Twitter, Facebook, and even MySpace if possible. My most recent log files show me a lot of interesting things in regards to how my content is discovered. For instance, my number one referrer is Twitter, and my second referrer is Facebook. Google comes in a close third just below Facebook in terms of referring traffic to my blog.
Okay, so how do you get your content into these social networks? That’s where a company like Pleth can help you out. We will often tie our clients RSS feeds into Twitter and Facebook so their content is automatically sent into these networks. Now, there is a fine line as to what is appropriate to send inside these networks, and there is also such thing as overkill. You don’t want to have friends or followers unfollow you just as soon as you get them.
If you are interested in learning more about how you can penetrate the social media landscape with content from your business website, please don’t hesitate to contact us to discuss your project.