Yesterday morning about this time there was a mad dash of people trying to get on Best Buy’s website to cash in on a $9.99 flat-screen television. Obviously this was a huge typo on Best Buy’s end, but before they could catch it online they already had sold no telling how many televisions.
Obviously, Best Buy is not going to make good or honor the purchases that came through on their website, especially in this economy. I heard a lot of people yesterday complaining that the lucky ones who were able to get in orders should get their televisions. Fortunately for Best Buy, they had a store policy in place that covered their tails, the people who jumped on this bargain will all get refunds in the mail, likely in the form of a best buy gift card.
If you missed the story, here’s a snippet from the Associated Press. And, if you own an online store of any kind, this might be an awesome opportunity to review your stores posted policies.
Few if any of the deals retailers have offered online during the recession have been as good as Best Buy Inc.’s sale price of $9.99 on a 52-inch TV Wednesday. But it quickly turned out the offer was too good to be true.
The electronics retailer said it will not honor the $9.99 price posted Wednesday morning on its Web site for a 52-inch Samsung flat-screen TV. By early afternoon, the TV was listed at $1,799.99, almost half off the original $3,399.99 price.
Bloggers and Twitterers lit up the Internet with posts about the offer, some insisting Best Buy must honor it, others making jokes.
Best Buy, based in Richfield, Minn., said it has corrected an online pricing error and will not honor the incorrect price. Orders made Wednesday morning at the incorrect price will be canceled and customers will receive refunds, the company said.